Registration Deadline: Thu Mar 4


Communications, Public Relations and Marketing Professionals

March 8-10 2021

Daily from 2 – 5pm

Monday, March 8
Main topics: How do we talk about our Lasallian mission? How can we better pitch our Lasallian story to identified media outlets?

Tuesday, March 9
Main topics: Our Lasallian Identity, and using social media to poignantly target our audiences.

Wednesday, March 10
Main Topics: Emerging trends in Communications, and the lessons we’ve learned from the COVID pandemic upheaval.

Each day will consist of an opening prayer, one or more keynote speakers, and opportunities to utilize breakout rooms to share thoughts, brainstorm, and discuss best practices. Presenters include: Sarah Ciociola (PCG Digital), Phil De Rita (DENA), Liz Jodice (RELAN), Marissa Karahuta (PCG Digital), Justin Martineau (DENA), Pete McHugh (Manhattan College)

For questions, please contact Justin Martineau,

DENA Action Item

To create meaningful exchanges across ministries, DENA and Chief Administrators will encourage the formation of collaborative efforts among DENA ministries. In support of these exchanges, DENA will facilitate the creation of a database to encourage collaboration and cooperation among our ministries that will encourage the creation of partnerships, learning opportunities and other activities in service with the poor. (DENA Action Item)

The Spring Workshop for Communications Professionals

This workshop is open to our Communications, Public Relations, Media Relations, Marketing, Social Media, and all professionals promoting the Lasallian mission at DENA’s ministries.

We will gather to practice critical and practical communications skills while exploring ways to promote the vitality of our Lasallian mission locally, and at the District and global levels.

During this time together, participants will have an opportunity to hear from speakers across DENA about trends in social media and its optimization, to share emerging needs with peers, to reflect on the importance of the Lasallian dimension of the ministries, and to explore lessons learned and things to take forward from the COVID-19 pandemic.

A key dimension of the Spring Workshop, so time will be provided for conversation and personal professional sharing.

Past Spring Workshops

2019 Secondary School Guidance – College Counselors and Social Workers
Lasallian Schools: Communities of Welcome, Learning and Encounter
Latino Enquentro
2016 Special: Mission Driven Athletics (Higher Ed and Secondary Schools)
2015 Ministry Communication Directors
2014 Secondary School Athletic Directors
2013 School Admission and Enrollment Directors